Photography given room to work
This is a category people shop with their eyes. Big images, in real rooms, loading fast on a phone, with fabric and colour options you can actually see rather than guess at from a swatch name.
Websites · by trade
Websites for furniture and homeware shops
People fall for a sofa in about two seconds and then spend three weeks talking themselves into it. The website has to do both jobs.
Why it matters in your trade
Bought with the eyes, justified with the head.
Nobody has ever chosen a sofa from a specification. They see one, they want it, and only then do they start asking the sensible questions: will it fit through the door, how long is the wait, what happens if the dog ruins it, can we pay monthly.
Lose them at the first stage and the detail never gets read. Answer only the first stage and they will go and find somebody who tells them the rest.
What you actually get
What a furniture website has to do.
The awkward questions answered early
Dimensions, delivery times, access, finance, guarantees and returns. Putting them up front is not unromantic, it is what turns a saved tab into an order.
One route to the showroom, one to the checkout
Some people will buy online and some need to sit on it first. Both are good outcomes, so both get a clear path rather than the site quietly assuming everyone wants the same thing.
One we built
A real furniture site, doing real work.
A fashion-led sofa brand online, built for people who buy with their eyes and then want the detail.
See more of our workWhat it costs
Website projects start from £3k.
Most land between £5k and £9k depending on how much the site has to do. You get the exact number before anyone starts work. And if you are just getting going, say so, there is a sensible way to start smaller.
Questions
What furniture and homeware retailers ask us.
Should we sell online or drive people to the showroom?
Usually both, weighted to whichever earns you more. Big-ticket upholstery still converts heavily in person, so the site often does better treating the visit as the goal and letting online orders happen where they naturally do. We would look at your actual numbers before advising either way.
We have hundreds of fabric and colour combinations. How do we show that?
Not as hundreds of separate products, which buries everything. Build it as a choice on one product, with the popular combinations shown properly and the rest configurable. It is kinder to the shopper and much kinder to your search rankings.
Does finance need to be on the site?
If you offer it, yes, and prominently. For a lot of customers the monthly figure is the number that decides it, and hiding it until checkout wastes the interest you have already earned.
How important is delivery information?
More than most retailers think. Long lead times are normal in furniture and people accept them, but only when told up front. Discovering a fourteen-week wait at the last step is where orders get abandoned and trust goes with them.
Kind words
Don’t take our word for it.
“The team at Web Butler get 10/10 on all levels, from web design and maintenance, SEO to tech help, absolutely spot on.”
“They interpreted and executed my brief perfectly. I’d highly recommend Web Butler to anyone looking for a website that not only looks great but gets results.”
“Brilliant service from start to finish, looking forward to working with these guys in the future.”
Ready for a website that earns its keep?
Tell us about the business and what you need the site to do. We’ll tell you honestly what it takes.
Trusted by 100+ UK businesses. 70% of our sites rank page one locally.