Plain English, without dumbing down
Say what breaks, what you do about it, how fast, and what it costs to have you on hand. Technical buyers respect clarity too. Nobody has ever been lost by a supplier who was easy to understand.
Websites · by trade
You solve complicated problems for people who would rather not hear about the complicated part. Your website has exactly the same job.

Why it matters in your trade
Open five IT support websites and you will read the same words on all of them: proactive, scalable, tailored, trusted partner. The person doing the comparing is usually an owner or an office manager, not a technologist, and they finish the exercise no clearer than when they started.
That is a gap you can walk straight through, simply by explaining what you do in language a customer would use, and being specific where everyone else is vague.
What you actually get
Say what breaks, what you do about it, how fast, and what it costs to have you on hand. Technical buyers respect clarity too. Nobody has ever been lost by a supplier who was easy to understand.
Accreditations, certifications, response times you will actually commit to, and named clients where you are allowed to name them. In a market where anyone can claim anything, evidence is the differentiator.
When the site explains your model properly, including who you are not for, the enquiries you get are from businesses of roughly the right size with roughly the right expectations. Your sales time stops being spent on education.

One we built
Complex services explained simply, so enquiries arrive already understanding the offer.
See more of our workWhat it costs
Most land between £5k and £9k depending on how much the site has to do. You get the exact number before anyone starts work. And if you are just getting going, say so, there is a sensible way to start smaller.
Questions
Pitch the main pages at the person signing the contract, and let the technical depth live one level down for the people who want it. A useful test: if your best client’s office manager cannot tell what you do from the homepage, it is too technical, no matter how accurate it is.
To some, enormously. Cyber Essentials, ISO certifications and vendor partnerships are often a hard requirement for anyone in a regulated sector or bidding for public work. To everyone else they are a trust signal that costs you nothing to display, so show them, just do not make them the headline.
Yes, anonymised. "A 60-seat accountancy practice in South Yorkshire" carries most of the credibility of a name, and the detail of the problem and the outcome is what persuades anyway. Always get sign-off before you publish either version.
Kind words
“The team at Web Butler get 10/10 on all levels, from web design and maintenance, SEO to tech help, absolutely spot on.”
“They interpreted and executed my brief perfectly. I’d highly recommend Web Butler to anyone looking for a website that not only looks great but gets results.”
“Brilliant service from start to finish, looking forward to working with these guys in the future.”
Tell us about the business and what you need the site to do. We’ll tell you honestly what it takes.
Trusted by 100+ UK businesses. 70% of our sites rank page one locally.