Enquiries you did not pay for
Ads stop the moment you stop paying. Search positions keep working. The aim is a steady flow of enquiries that does not have a meter running on it.
SEO · our secondary service
Get found by the people already looking.
Local-first SEO that turns rankings into enquiries you can actually count. No jargon, no smoke, and no monthly report that says a lot without telling you anything.
- 70%
- rank page one locally
- 100+
- UK businesses trust us
- 2x
- typical lead volume after launch
Why it matters
Nobody scrolls to page two.
When someone needs what you sell, they open a search and pick from what is in front of them. Being brilliant at your job does not help if the three businesses above you get the call first.
Ranking is not vanity. It is the difference between paying for every enquiry and earning them while you sleep.
Find out where you currently rank
1
a Web Butler clientYou
Carpets & Flooring, Fitted Locally
Free measuring and quotes, hundreds of carpets in stock, fitted by our own team. Get a quote today.
2
a competitor
Flooring Supplier
Home page. Welcome to our website. We have been established since 1998.
3
a directory listing
Carpet fitters near you
Browse 40 local businesses, compare quotes, read reviews.
Where the enquiry actually goes.
What you actually get
Rankings are the method. Enquiries are the point.
We do not report on positions and call it a day. We report on what those positions brought you.
The right people, not just more people
Ranking for "cheap" attracts people who want cheap. We go after the searches made by the customers you actually want, which is usually a much smaller and much better list.
A straight answer every month
Where you rank, what changed, what it brought in, and what we are doing next. In plain English, on one page, without you having to ask.
How we work
Foundations first. Then we build.
SEO goes wrong when people chase tactics before fixing the basics. We do it the boring way round, because the boring way round works.
-
01
Where you actually stand
A proper look at what you rank for now, what your competitors are taking, and which searches are worth going after. You get the findings whether or not you work with us.
-
02
Fix the foundations
Speed, structure, titles, mobile, the technical work that search engines quietly grade you on. Most sites are losing on points before the content is even considered.
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03
Own your patch
Google Business Profile, local listings, consistent details everywhere, and reviews coming in steadily. This is where local businesses win fastest.
-
04
Earn the rankings
Pages built to answer what people are genuinely searching for, in your voice, backed up with the credibility signals that make search engines trust you.
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05
Report and adjust
Positions, traffic and enquiries tracked continuously. We tell you what moved and what we are doing about what did not. No chasing us for an update.
We can automate this reporting entirely
Working together
Three ways to do this properly.
Published, so you can work out whether this is for you without booking a call first. The audit is a fixed price. The ongoing work starts where it starts and moves with how contested your patch turns out to be. Month to month, no tie-in.
Foundations
£500one-off
A full audit and a fixed list of things to put right. Do it yourself or have us do it.
- Technical and on-page audit
- Keyword and competitor research
- Google Business Profile sorted
- A prioritised, plain-English action list
Growth
from£600a month
The steady, ongoing work that moves you up and keeps you there.
- Everything in Foundations, then maintained
- Ongoing content built around real searches
- Local listings and review generation
- Monthly reporting on enquiries, not just positions
- A named person who knows your business
Partner
from£950a month
For competitive markets, multiple locations, or a target you have to hit.
- Everything in Growth, at pace
- Location pages and sector pages built out
- Digital PR and credibility building
- Automated monitoring and reporting
- Quarterly strategy sessions
Need the website sorting first? Start there instead, SEO works far better on solid ground →
“We were getting 2–3 leads through our website a month. Now, pretty much at least one a day!”
Proof, not promises
What page one is actually worth.
S&L Carpets were invisible for the searches that mattered most to them: people in their area, looking for flooring, ready to buy. We rebuilt the site around those searches, fixed the foundations underneath it, and made sure every enquiry was tracked. The positions moved. More usefully, so did the phone.
See how we did itHow we’re changing the space
The reporting runs itself.
Modern methods let us keep an eye on far more than a person could check by hand, which means you hear about a problem before it costs you anything. Optional, and off unless you want them.
Advanced analytics
See exactly what’s working and where every lead really comes from.
See if it’s right for youAutomated content
Keep your blog and socials fresh, in your voice, without lifting a finger.
See if it’s right for youReview gathering
Nudge happy customers to leave the Google reviews that build trust.
See if it’s right for youSEO monitoring & reporting
Rankings and traffic tracked, then reported to you plainly. No chasing.
See if it’s right for youKind words
People who let us near their rankings.
“The team at Web Butler get 10/10 on all levels, from web design and maintenance, SEO to tech help, absolutely spot on.”
“They interpreted and executed my brief perfectly. I’d highly recommend Web Butler to anyone looking for a website that not only looks great but gets results.”
“Brilliant service from start to finish, looking forward to working with these guys in the future.”
Questions
What everyone asks about SEO.
How long before I see results?
Local SEO usually starts showing movement in two to three months, with the real compounding happening from six months onwards. Anyone promising page one in a fortnight is either lucky or lying. The foundations work often pays back fastest, because fixing a slow, badly structured site helps every page at once.
Do I have to sign up for twelve months?
No. The ongoing work is month to month. We would rather keep earning it than trap you in a contract you have stopped believing in. If it is not working, we would want to know why as much as you would.
Can you guarantee I will rank number one?
No, and be wary of anyone who does. Nobody controls Google. What we can tell you honestly is how competitive your patch is, what it will take, and what we have achieved for businesses in a similar position. Around 70% of the sites we look after rank page one locally.
Is SEO worth it if I already run Google Ads?
Usually yes, and the two work well together. Ads give you traffic today and stop the moment the budget does. Search positions take longer to earn but keep working. Most of our clients end up spending less on ads once the organic side is pulling its weight.
Do I need a new website first?
Sometimes. If the current site is slow, hard to navigate or built on something that fights back, SEO spend gets eaten fixing symptoms. We will tell you straight which situation you are in, even when the answer is the cheaper one.
Want to know where you actually rank?
We’ll take a proper look and tell you what we find, whether or not you decide to work with us.
70% of the sites we look after rank page one locally.