Websites · by trade
A technical range, an international buyer, and roughly ninety seconds to prove you are the right supplier.
Why it matters in your trade
You might get a handful of serious enquiries a month, and each one could be worth more than a year of a retailer’s trade. That changes what the website is for. It is not chasing volume, it is making sure the few right people can find the right product and believe you can deliver it.
Those people are often on another continent, working in their second language, comparing you against suppliers they have used before. Clarity is not a style choice here.
What you actually get
Buyers arrive knowing a specification, an application or a part number. All three routes should lead somewhere sensible in a couple of clicks, without them needing to understand how you organise your catalogue internally.
Certification, approvals, where you manufacture, who you already supply, and how support works once the unit is installed. These are the questions that decide whether a serious enquiry gets sent.
When the technical detail is genuinely on the site, the enquiries that come through are from people who have already checked you can do the job. Your engineers stop fielding questions the website should have answered.
One we built
A technical product range made navigable for international engineering buyers.
See more of our workWhat it costs
Most land between £5k and £9k depending on how much the site has to do. You get the exact number before anyone starts work. And if you are just getting going, say so, there is a sensible way to start smaller.
Questions
Often not straight away. Technical buyers worldwide generally work in English and search using part numbers and specifications rather than prose. It is usually better to get the English site genuinely clear first, then add languages for the specific markets where you have real distribution.
By building the structure around how buyers search rather than how the catalogue is filed. Good filtering, honest specifications, and a downloadable datasheet on everything. If a product line is effectively dead, leaving it off does more good than harm.
Usually yes. It reassures a buyer that there is support in their region, and it stops enquiries you cannot service well from reaching you in the first place. It also keeps your distributors happy, which is rarely a bad thing.
Kind words
“The team at Web Butler get 10/10 on all levels, from web design and maintenance, SEO to tech help, absolutely spot on.”
“They interpreted and executed my brief perfectly. I’d highly recommend Web Butler to anyone looking for a website that not only looks great but gets results.”
“Brilliant service from start to finish, looking forward to working with these guys in the future.”
Tell us about the business and what you need the site to do. We’ll tell you honestly what it takes.
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